Welcome to
The Adobe House.
As a presenting sponsor of the Sundance Film Festival 2025, we’re excited to celebrate independent storytelling and everyone behind the scenes who brings the stories to life. Join us at The Adobe House, an immersive experience crafted for filmmakers and film lovers alike.
608 Main Street, Park City
January 24–27, 2025
10am–6pm MT
Featured speakers
Hear from some of today’s most intriguing filmmakers and industry leaders. Stay tuned for more speakers to be added soon.
Director, Selena y Los Dinos
Producer, Hoops, Hopes, and Dreams
Editor, The Legend of Ochi
Screenwriter, Director, Producer, and Showrunner
Director, Producer, Bubble & Squeak
Actor, Producer, Bubble & Squeak
Director, Selena y Los Dinos
Producer, Hoops, Hopes, and Dreams
Editor, The Legend of Ochi
Screenwriter, Director, Producer, and Showrunner
Director, Producer, Bubble & Squeak
Actor, Producer, Bubble & Squeak
Agenda
Don’t miss these illuminating talks and panel discussions. Please note that capacity is limited and all events are first-come, first-served.
Variety: Anatomy of a Film - Bubble & Squeak
Speakers: Steven Yeun, Actor, Producer, Evan Twohy, Director, Christina Oh, Producer, Himesh Patel, Actor, Sarah Goldberg, Actor, Angelique Jackson, Senior Entertainment Writer, Variety
Go behind the scenes with filmmaking talent from Bubble & Squeak during this deep dive into the creative and technical journey of bringing the film to life. From the spark of an idea, to the trenches of production, to the final moments on the red carpet, this panel will unravel the artistry, breakthrough innovations, challenges, and collaboration involved in delivering a film to audiences. Discover new strategies and tips from filmmakers, and the intricate steps that shaped the film's path from script to screen.
Variety: Editors on Editors
Speakers: Paul Rogers, Editor, The Legend of Ochi, Ernie Gilbert, Editor, Opus, Holle Singer, Editor, Sugar Babies, Emelie Mahdavian, Editor, Hightened Scrutiny, Stephania Dulowski, Editor, Bunnylovr, Meagan Keane, Director of Product Marketing Adobe Pro Video, Angelique Jackson, Senior Entertainment Writer, Variety, Bryan Mason, Editor, Jimpa
Editors on Editors invites you to explore the art and craft of editing through a series of dynamic and intimate fireside chats. Find out how editors make crucial decisions on how they cut, keep and shape material in order to drive dynamic narratives. Each conversation pairs two accomplished film editors as they share their unique perspectives, motivations, and creative journeys. Gain a deeper understanding about how editors power scenes and story arcs, elevate performances and collaborate with directors and producers to bring films to life.
Expanding Perspectives - The Power of Diverse Storytelling
Speakers: Stacy L. Smith, Founder, USC Annenberg Inclusion Initiative, Sumi Parekh, Executive Director, Group Effort Initiative, Tracy Oliver, Screenwriter, Director, Producer and Showrunner, Jesse Williams, Actor, Director, Activist, Dewayne Perkins, Writer, Actor, Producer, Amy White, Executive Director, Adobe Foundation
Join this conversation on the importance of inclusivity in the film industry. In this discussion, industry leaders will discuss strategies for supporting diverse storytelling both in front of and behind the camera. Through real-world data and personal experiences, this panel highlights the ongoing efforts to create more inclusive, equitable opportunities in filmmaking.
Friday, January 24, 2025
10:00 - 10:35 AM on floor 3
Variety: Anatomy of a Film - Bubble & Squeak
Speakers: Steven Yeun, Actor, Producer, Evan Twohy, Director, Christina Oh, Producer, Himesh Patel, Actor, Sarah Goldberg, Actor, Angelique Jackson, Senior Entertainment Writer, Variety
Go behind the scenes with filmmaking talent from Bubble & Squeak during this deep dive into the creative and technical journey of bringing the film to life. From the spark of an idea, to the trenches of production, to the final moments on the red carpet, this panel will unravel the artistry, breakthrough innovations, challenges, and collaboration involved in delivering a film to audiences. Discover new strategies and tips from filmmakers, and the intricate steps that shaped the film's path from script to screen.
Add to calendarFriday, January 24, 2025
12:30 - 1:30 PM (MT) on floor 3
Variety: Editors on Editors
Speakers: Paul Rogers, Editor, The Legend of Ochi, Ernie Gilbert, Editor, Opus, Holle Singer, Editor, Sugar Babies, Emelie Mahdavian, Editor, Hightened Scrutiny, Stephania Dulowski, Editor, Bunnylovr, Meagan Keane, Director of Product Marketing Adobe Pro Video, Angelique Jackson, Senior Entertainment Writer, Variety, Bryan Mason, Editor, Jimpa
Editors on Editors invites you to explore the art and craft of editing through a series of dynamic and intimate fireside chats. Find out how editors make crucial decisions on how they cut, keep and shape material in order to drive dynamic narratives. Each conversation pairs two accomplished film editors as they share their unique perspectives, motivations, and creative journeys. Gain a deeper understanding about how editors power scenes and story arcs, elevate performances and collaborate with directors and producers to bring films to life.
Add to calendarFriday, January 24, 2025
2:30 - 3:15 PM (MT) on floor 3
Expanding Perspectives - The Power of Diverse Storytelling
Speakers: Stacy L. Smith, Founder, USC Annenberg Inclusion Initiative, Sumi Parekh, Executive Director, Group Effort Initiative, Tracy Oliver, Screenwriter, Director, Producer and Showrunner, Jesse Williams, Actor, Director, Activist, Dewayne Perkins, Writer, Actor, Producer, Amy White, Executive Director, Adobe Foundation
Join this conversation on the importance of inclusivity in the film industry. In this discussion, industry leaders will discuss strategies for supporting diverse storytelling both in front of and behind the camera. Through real-world data and personal experiences, this panel highlights the ongoing efforts to create more inclusive, equitable opportunities in filmmaking.
Add to calendarVariety: The Future of AI in Filmmaking
Speakers: Meagan Keane, Director of Product Marketing, Adobe Pro Video, Dave Clark, Co-Founder and Chief Creative Officer, Promise, Paul Trillo, Writer, Director, Producer, Brent Lang, Executive Editor, Variety, Jason Zada, Founder, CCO, Secret Level, Angela Russo-Otstot, Chief Creative Officer, AGBO
As AI continues to become a more prevalent part of the creative process, find out how filmmakers and their partners are learning to make the most out of this transformative technology. What are the responsible approaches to integrate AI into creative operations where films break new ground while continuing to value the role of human ingenuity in filmmaking? How might AI help alleviate tedious tasks, save on budget and ultimately make filmmakers more successful? Hear from today’s top creative and strategic entertainment leaders to gain unique insights into the exciting potential of AI and how it can unlock new creative frontiers.
Master Class in Marketing
Speakers: Matt Landers, SVP, Marketing, IFC Films, Marc Gilbar, President of Imagine Brands, IP & Partnerships, Heather Freeland, Chief Brand Officer, Adobe
Dive into the world of film promotion with industry leaders exploring the art of capturing audience attention. From indie gems to Hollywood blockbusters, this panel unpacks innovative strategies that make films stand out and breakthrough. Discover the creative approaches and tools that drive awareness, build anticipation, and ensure box-office success.
Generative AI: Unlocking Opportunity in the Film Industry
Speakers: Hannah Elsakr, VP, Business & New Venture Incubation, Neal Zuckerman, Senior Partner and Managing Director and Head of Global Media Practice, BCG Group, Lesley Silverman, Head of New Tech, United Talent Agency, Drake Springer, Head of Creative Production, Delta Airlines
The rise of generative AI is revolutionizing the film industry's business landscape, reshaping how movies are developed, produced, marketed, and distributed. In this forward-looking panel, industry leaders and AI experts explore how these groundbreaking technologies are impacting audience engagement and the global entertainment marketplace. From streamlining production pipelines to personalized content delivery and innovative monetization strategies, this discussion dives into the business implications of AI for studios, filmmakers, and tech companies alike. Whether you’re a studio executive, financier, producer, or entrepreneur, join us to uncover how generative AI is driving the future of the film industry’s bottom line.
Saturday, January 25, 2025
10:30 - 11:15 AM (MT) on floor 3
Variety: The Future of AI in Filmmaking
Speakers: Meagan Keane, Director of Product Marketing, Adobe Pro Video, Dave Clark, Co-Founder and Chief Creative Officer, Promise, Paul Trillo, Writer, Director, Producer, Brent Lang, Executive Editor, Variety, Jason Zada, Founder, CCO, Secret Level, Angela Russo-Otstot, Chief Creative Officer, AGBO
As AI continues to become a more prevalent part of the creative process, find out how filmmakers and their partners are learning to make the most out of this transformative technology. What are the responsible approaches to integrate AI into creative operations where films break new ground while continuing to value the role of human ingenuity in filmmaking? How might AI help alleviate tedious tasks, save on budget and ultimately make filmmakers more successful? Hear from today’s top creative and strategic entertainment leaders to gain unique insights into the exciting potential of AI and how it can unlock new creative frontiers.
Add to calendarSaturday, January 25, 2025
12:30 - 1:00PM (MT) on floor 3
Master Class in Marketing
Speakers: Matt Landers, SVP, Marketing, IFC Films, Marc Gilbar, President of Imagine Brands, IP & Partnerships, Heather Freeland, Chief Brand Officer, Adobe
Dive into the world of film promotion with industry leaders exploring the art of capturing audience attention. From indie gems to Hollywood blockbusters, this panel unpacks innovative strategies that make films stand out and breakthrough. Discover the creative approaches and tools that drive awareness, build anticipation, and ensure box-office success.
Add to calendarSaturday, January 25, 2025
2:30 - 3:15 PM (MT) on floor 3
Generative AI: Unlocking Opportunity in the Film Industry
Speakers: Hannah Elsakr, VP, Business & New Venture Incubation, Neal Zuckerman, Senior Partner and Managing Director and Head of Global Media Practice, BCG Group, Lesley Silverman, Head of New Tech, United Talent Agency, Drake Springer, Head of Creative Production, Delta Airlines
The rise of generative AI is revolutionizing the film industry's business landscape, reshaping how movies are developed, produced, marketed, and distributed. In this forward-looking panel, industry leaders and AI experts explore how these groundbreaking technologies are impacting audience engagement and the global entertainment marketplace. From streamlining production pipelines to personalized content delivery and innovative monetization strategies, this discussion dives into the business implications of AI for studios, filmmakers, and tech companies alike. Whether you’re a studio executive, financier, producer, or entrepreneur, join us to uncover how generative AI is driving the future of the film industry’s bottom line.
Add to calendarIndieWire: Shaping the Future - Voices of Next-Gen Filmmakers
Speakers: Isabel Castro, Director, Selena y Los Dinos, Aurora Brachman, Co-Director, Cinematographer and Co-Editor, Hold Me Close, María Gabriela Torres, Editor, The Librarians, Mel Mah, Filmmaker, Mario Fierro, Editor, Sweet Talkin' Guy, Chris O'Falt, VP, Features Strategy, IndieWire
This panel highlights a group of next-gen filmmakers whose work has been supported and nurtured through Adobe’s creative programs. These emerging voices will share their journeys, discussing the challenges and opportunities they’ve encountered while making their mark on the industry. Join us for an inspiring conversation about the future of filmmaking and the diverse stories these filmmakers are bringing to the screen.
Sunday, January 26, 2025
10:30 - 11:15 AM (MT) on floor 3
IndieWire: Shaping the Future - Voices of Next-Gen Filmmakers
Speakers: Isabel Castro, Director, Selena y Los Dinos, Aurora Brachman, Co-Director, Cinematographer and Co-Editor, Hold Me Close, María Gabriela Torres, Editor, The Librarians, Mel Mah, Filmmaker, Mario Fierro, Editor, Sweet Talkin' Guy, Chris O'Falt, VP, Features Strategy, IndieWire
This panel highlights a group of next-gen filmmakers whose work has been supported and nurtured through Adobe’s creative programs. These emerging voices will share their journeys, discussing the challenges and opportunities they’ve encountered while making their mark on the industry. Join us for an inspiring conversation about the future of filmmaking and the diverse stories these filmmakers are bringing to the screen.
Add to calendarFAQs
FAQs
- Friday, January 24: 10:00 am – 6:00 pm
- Saturday, January 25: 10:00 am – 6:00 pm
- Sunday, January 26: 10:00 am – 6:00 pm
- Monday, January 27: 10:00 am – 6:00 pm
The Adobe House is designed for filmmakers and film lovers alike. Registration is required to access The Adobe House, and space is limited. Entry will be offered on a first-come, first-served basis.
Adobe welcomes the participation of individuals with disabilities and will make every effort to provide reasonable accommodations to ensure equitable participation. The Adobe House is ADA accessible and best to enter from the east entrance. American Sign Language English interpretation will also be offered during panels at The Adobe House. If you have accessibility inquiries or requests, please contact sundanceff@adobe.com.
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