Jason Zada

Founder, CCO, Secret Level

Jason Zada is an Emmy-winning director, creative visionary, and storyteller who has spent over 25 years at the forefront of technology and entertainment. Known for blending innovation with compelling narratives, he has created some of the most viral and culturally impactful projects, including Take This Lollipop, Elf Yourself, and The Forest. With 26 Cannes Lions, SXSW Best in Show honors, and billions of global views for his work, Zada has a proven track record of pushing creative boundaries. As the founder of Secret Level, the leading AI-native entertainment studio, he continues to pioneer the intersection of AI, storytelling, and filmmaking, redefining the future of entertainment.